Not Converting? Three Lethal Landing Page Mistakes to Avoid

SEO strategy team

Bringing traffic to broken and unoptimized landing pages is like having burger and pizza after working out. You are wasting all your efforts – working hard just to see little results. A landing page is a page designed to ask visitors to do a certain action – to bring revenues to your business. What happens instead is that your landing page makes you lose money.

Before you search for companies offering SEO services in Naples, FL, make sure you are also aware of the following landing page mistakes to avoid when optimizing your website content.

You overlook the aesthetics

How your landing page looks will affect your overall conversions, which is why it should be attractive and interesting. From font to color choices, make sure you focus on bringing eye-catching designs, so customers can become comfortable navigating through your page.

You have a weak call to action.

Your landing page should generate leads and convert them to sales, making your calls to action your selling point during those moments. Weak calls to action kill that opportunity. Make your offer hard to refuse. Anything less and you will not be making any sales.

You ignore your consumers’ concerns

No matter how great your offers are, people will still be skeptical about buying new brands. It is difficult for them to trust new ones, and ignoring this is a huge mistake. Include testimonials or customer reviews that will give new customers their approval. Reassure them, and they will keep coming back to buy your products and services.

Optimizing landing pages is a serious step toward a successful marketing. These mistakes are easy to make; however, they are also easy to fix. With the right research and putting extra attention, you can expand your conversions and will be making profits with each customer click.

ATA: U.S. Truck Divers to Fall Short of 50,000 in 2017

trucks lined up

American Trucking Associations (ATA) Chief Economist Bob Costello said that even as the trucking industry resolves a deficit of employees, finding qualified drivers remains a challenge. This anticipated shortfall would take place amid a higher level of truck tonnage in October.

According to ATA, truck driver staffing services will be more necessary in the U.S. as the industry may have a shortage of at least 50,000 commercial drivers by the end of 2017. Centerline Drivers shares more information about the matter.

More Drivers

Some colleges have recognized the need to fill in job vacancies. In Georgia, the Albany Technical College has expanded its commercial truck driving program to help meet the increasing demand. The school plans to start the expanded training program by January 2018.

Aspiring truck drivers normally will not encounter any difficulty finding a job due to the strong demand. Emmett Griswold, Albany Technical College dean of academic affairs, said that graduates of their eight-week course find it easy to land a job. Companies may also turn to recruiters who specialize in finding skilled drivers. This is important as the ATA expects a shortage of more than 174,000 drivers if the current trend continues through 2026.

Truck Tonnage

Trucking activity in October rose almost 10% year over year, which was the biggest increase in four years, according to the ATA. The growth in truck tonnage led retailers to expect a busy holiday season this year.

It does not just bode well for retailers, as the economy benefits from an increase in truck shipments as well. The ATA said that trucking account for 70.6% of all freight transportation in the U.S., which is why any shortage of drivers will be problematic.

Competition to find qualified drivers will be tight since many trucking companies face a shortfall of drivers. Truckers should consider looking for third-party recruiters to fill vacancies in their fleet trucking business.

Survey: Australia’s Construction Activity to Rise 7.1% in 2017

2 construction employees looking at a paperAustralia’s construction industry would rebound in 2017-2018 after three years of recording a decline in activity, according to a survey.

Construction work for the forecast period would increase 7.1 per cent, driven by the non-mining infrastructure and commercial sectors, the Australian Industry Group-Australian Constructors Association’s Construction Outlook survey noted. The increase would continue in 2018-2019 when growth would reach 6.8 per cent.

Industry renaissance

The survey’s projections may indicate that the worst is finally over for mining-related construction work, according to AI Group CEO Innes Willox. It also bodes well for industry suppliers like Monitor Lifts, which offer Spider Lifts for sale in Australia, since the increase may lead to a higher demand for construction equipment.

The survey based its findings from 100 businesses with a workforce of nearly 60,000 people. While the forecast represents good news, Willox urged the government and the private sector to solve a skills gap for industry workers. Since more projects are likely to be launched in the future, the demand for skilled labour will be necessary as well.

Growth drivers

Willox attributed the predicted increase in construction activity to transportation, particularly new highway and railway projects. Telecommunications infrastructure, including the National Broadband Network, will also be a catalyst in an expected 8 per cent increase in the value of engineering work for 2017-2018.

The Australian Bureau of Statistics also said that engineering projects primarily contributed to a boom in construction between July and September. Construction value rose 15.7 per cent to almost $62 billion in seasonally adjusted chain volume terms.

It remains to be seen whether the construction industry will indeed reverse a downward trend in recent years. However, the pace of engineering work may serve as a positive indicator that a rebound may be highly possible in the future.

4 Common Mistakes to Avoid When Applying Robotics in Your Business

Cool robot man with yellow-black sign

Robot technology has tremendously evolved and improved in the last decade. That means that users now have a wide variety of options to choose from. Adopting robotics in your company can boost speed, accuracy, and efficiency incredibly, but it comes at a cost.

By avoiding these common mistakes, you can get the most out of this technology.

Ignoring inertia requirements

During the manufacture of robots, manufacturers use inertial simulations to determine the inertias of the loads that the robot will handle. In application, some operators underestimate or ignore the inertia forces that payloads generate.

This may lead to overloading the robot axis, which can destroy the robot. A simple solution to this mistake is reducing the payload or the speed of the robot.

Overtasking the robot

Robots have an awesome capacity to handle tasks, and it is often very tempting to overtask the robot. Should you do that, you could end up with problems with the work cell. Trying to troubleshoot the problem without the necessary skills may make things even worse.

That slows down the cycle time, which may be the top reason you bought the robot in the first place. Always be careful not to increase the scope of the work beyond your robot’s capability.

Confusing accuracy with repeatability

Most buyers looking for a robot do not clearly understand the difference between accuracy and repeatability. A mechanic that is accurate can be repeatable. However, a repeatable mechanic is not necessarily accurate.

You want to be sure that the robot can move precisely to a recalculated position within a work envelope, and that it can do so repeatedly.

Using robotics in your firm could just be the boost your business needs to move to the next level. By avoiding common robot application mistakes, you can make a wise investment and reap massively from this revolutionary technology.

When to Get Help from a Personal Injury Attorney

personal injury claim form

Car accidents often result in monetary losses and personal injury. When this happens, many people choose to hire an experienced accident attorney. Those who acquired only mild injuries can opt to skip this and file a claim against the insurance company by themselves.

However, those who suffered severe injuries, loss of wages due to inability to work, and expensive medical bills should get assistance from a personal injury lawyer.

As an advocate of the injured, the lawyer will go up against giant car insurance corporations and their team of attorneys, handling all the legal work and procedural rules. Legal advisers specializing in personal injury law at emphasize the importance of hiring a professional because certain insurance companies work to reduce compensation and even dismiss the claim altogether.

Disability and Long-Term Injury

These are injuries that can significantly affect the person’s quality of life and ability to stay employed. Any injury that lasts for a year or longer and those that permanently disables the person have strong insurance claims. Proving this may be tricky, and the attorney may have to request the patient’s medical experts to attend any legal proceeding.

Refusal to Pay

This is when the insurance company doesn’t make a fair settlement or refuses to pay completely. It can be hard to chase them down especially if the claimant is injured and unable to escalate the problem.

Disputed Liability

When an insurance company disputes its liability for the accident, they’re basically saying that the claimant doesn’t have enough proof of fault and that they won’t be responsible for the damages. An accident lawyer will gather evidence for the client to show that the other party was at fault.

Accident lawyers assist and advise injury victims to receive the compensation they deserve. The legal expenses also come in contingency basis, meaning the claimant won’t have to pay attorney’s fees if they are not able to recover for the case.